The goal of this e-book is to explain what social media marketing is and how it can be
applied to your business. Since social media marketing can help you improve and promote
your business, we will explore different methods, techniques and tools you can use in this
purpose. These can be applied to any type of business, as the goal with this e-book is to
present a universal guide that can be helpful for both small and large companies.
We will start with some basic concepts of social media marketing and some popular social
networks used by companies. Then we will suggest how to take the most out of your social
media presence and how to plan a social media marketing strategy that will produce good
results. Besides tips on strategy, we will also share tips on content and engagement, as
well as tips on how to promote content through social media, since all of these are
inseparable elements of social media marketing.
Tools suggested in this e-book should only serve as guidelines, as most of them have both
paid and free alternatives. We will not go into details about using a specific tool, as you
have the possibility to choose the tool you want and find most beneficial. We will only
suggest functions you should use, provided by a certain tool, as these functions can help
you with planning and managing your social media presence.